Two searches. Two ads. Two pages.
Each page shares one design but speaks to one search, so what someone types after a crash, the ad they see and the page they land on all say the same thing. The attorney name, firm, phone and area are placeholders until we have the details. Placeholder
How many pages the real build would need
People search for an injury lawyer by the kind of accident and by the town they are in. So every case type gets its own ad and its own page, in every area covered. Take the first page below. In the real build it becomes:
- “car accident lawyer brandon” → Car accident lawyer in Brandon
- “car accident lawyer st petersburg” → Car accident lawyer in St. Petersburg
- “car accident lawyer clearwater” → Car accident lawyer in Clearwater
- “motorcycle accident lawyer tampa” → Motorcycle accident lawyer in Tampa
- “slip and fall lawyer st petersburg” → Slip and fall lawyer in St. Petersburg
- “wrongful death lawyer clearwater” → Wrongful death lawyer in Clearwater
- … and so on.
That is one page per case type (car, truck, motorcycle, slip and fall, wrongful death) for each area (Tampa, Brandon, St. Petersburg, Clearwater, Largo and more). 5 case types across 5 areas is already 25 pages rather than 2. Every page is written with the Florida Bar advertising rules in mind: no client reviews or endorsements, no past results, no dollar amounts, and the required disclaimer. Areas and case types to confirm
Car accident lawyer, Tampa
For people hurt in a car crash in Tampa, Hillsborough or Pinellas. Google reports 4,400 searches a month for this group of wordings.
Open page →
Truck accident lawyer, Tampa
For people hurt in a crash with a semi, delivery truck or work vehicle. Google reports 1,300 searches a month for this group of wordings.
Open page →Search volumes on each page: average monthly Google searches, United States, Google Keyword Planner.